Team

JOSEPH DeNUCCI - president

At Borrego Ranch Resort & Spa, Joseph DeNucci is reviving the California Tradition of the desert getaway by infusing the magic and romance of a bygone era with a sense of playful surprise and a strict mandate to just relax. 

 

For 20 years DeNucci has been creating innovative programming for hospitals, wellness centers and resorts, from Tucson to Dubai. Now, he is transforming the way sophisticated travelers vacation, at Borrego Ranch. A prominent figure at the resort, DeNucci is crafting new and inspired guest programs focused on healthy living and the active lifestyle. By taking the typical, heavy schedule of "must dos," and offering a more thoughtful and experiential approach to today's retreat, guests at Borrego Ranch will enjoy a spa vacation like no other. 

 

DeNucci's service philosophy is central to the deeply ingrained California Tradition of rule-free, carefree vacationing, promoting the belief that guests should decide how they want to be while they vacation. "We embrace the freedom to choose, and the luxury not to have to," says DeNucci. "There's no right or wrong way to relax—it's entirely up to the guest; whatever he or she feels like, whatever the moment offers." To help bring this culture to life, DeNucci, former COO of internationally recognized Miraval, assembled an expert team of prior staff members and highly respected industry colleagues. 

 

"Joseph's philosophies and leadership combined with the stunning desert setting, guest programming and amenities at Borrego Ranch, offer guests a truly unique experience," said Greg Perlman, Borrego Ranch owner. 

 

The wellness programs and health care systems DeNucci has created are widely recognized across the United States and abroad. He has developed, implemented and operated systems and facilities for leading providers such as Duke University Health System, Baptist/St. Vincent Integrated Behavioral Health Management Company and NextHealth Corporation. Just prior to signing on with the Borrego Ranch project, DeNucci lead the team on the 1,000,000-square-foot WorldCare Wellness Center in Dubai, UAE.